News : Living : Doritos, Elliot teaming up for campaign

Doritos, Elliot teaming up for campaign

Saturday, 25-Aug-2007 12:10PM EDT
Story from United Press International. Copyright 2007 by United Press International (via ClariNet)

NEW YORK, Aug. 25 (UPI) -- U.S. singer Missy Elliot has teamed with Doritos for a new multiplatform campaign aimed at promoting the chip brand's newest offering and Elliot's new album.

Mona Scott of Violator Management, who manages Elliot, said the campaign will feature the singer blending country music with her traditional hip-hop beats, Billboard reports.

"The whole idea of the mash-up is so prevalent and popular in music today," Scott said. "It's so Missy. And the fact that the campaign takes place in a studio means that Missy remains in her element, which makes the whole thing authentic."

Scott also pointed out an interactive Internet portion to the advertising campaign will take online browsers to Elliot's Web site where her new album is being promoted.

Elliot's newest musical offering is tentatively titled, "The Countdown," and is due out in December, Billboard said, while the first TV spot for the campaign is set to air Sept. 17.

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