News : Living : 'Apprentice' team helps homeless pups

'Apprentice' team helps homeless pups

Tuesday, 8-Jan-2008 01:02PM EDT
Story from United Press International. Copyright 2008 by United Press International (via ClariNet)

NASHVILLE, Jan. 8 (UPI) -- Donald Trump and the cast of "The Celebrity Apprentice" have teamed up with Pedigree to raise awareness about homeless dogs in the United States.

The dog food company said the goal of Thursday's episode is to shine the spotlight on the plight of the nation's 4 million homeless canines.

"I'm pleased to be able to partner with Pedigree on 'The Apprentice' and help bring attention to the important issue of homeless dogs," Donald Trump said in a statement. "I firmly believe that everyone deserves a second chance and these dogs are no exception. This is an exciting partnership for us on the show and one that I hope will help do some good for all of the dogs in shelters and breed rescues nationwide."

In the brand-sponsored episode, two teams are challenged to create a community awareness campaign that appropriately conveys the message of The Pedigree Adoption Drive.

The winning community service announcement will be aired during the broadcast of the 132nd annual Westminster Kennel Club Dog Show Feb. 11-12 on The USA Network, Pedigree said.

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