News : Business : Payless, Disney in joint marketing deal

Payless, Disney in joint marketing deal

Tuesday, 21-Nov-2006 08:50AM EDT
Story from United Press International. Copyright 2006 by United Press International (via ClariNet)

TOPEKA, Kan., Nov. 21 (UPI) -- Walt Disney Co. and Payless ShoeSource Inc., which is based in Kansas, are developing a direct-to-retail licensed footwear collection.

The multiyear deal, announced Tuesday, will result in footwear styles featuring Disney and Disney Pixar characters. Payless will source, market and sell the line through its nearly 4,600-store chain and on Payless.com.

The Topeka company has sold Disney-themed footwear and accessories for several years, however, the two companies will now work more closely on shoe design, creative direction and retail marketing, company officials said.

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