Baby Phat

Baby Phat was launched in 1999, after a runaway show for Phat Farm. The founder of Phat farm is a well known hip hop mogul and philanthropist, Russell Simmons. The Baby Phat t-shirts is the cornerstone of their business. However, later Simmon's wife, Kimora Lee Simmons (supermodel) took over the Baby Phat line and became its creative director. The company logo is a Cat, which immortalizes Kimora's now-departed cat, Max. She has extended the line with clothes for juniors, plus size and children sizes. Now, Baby Phat also includes the extensive line of accessories including 'jewelry, handbags, cell phone and cell phone cases'. The famous celebrities such as, 'Beyonce, Britney Spears, Jennifer Lopez, Eve and Alicia Keys' are among the billboards customers for Baby Phat.

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